Every dollar you spend,
tied to a job you can see.

You are spending well. You just cannot see what it buys.

This is the exact problem you described to Steven: leads come in, and no one can tell you where from. We pulled the numbers straight from your Google Ads account for April, May and June. Three things stand out.

The full line-by-line audit sits behind this proposal and we will walk you through it. The short version: nothing here is broken beyond repair, but a lot of money is leaking and the reporting is not telling you the truth.

Your own dashboard, the way we run Modern Plumbing Group.

This is what Tyler sees every day, and what he was really recommending. One private dashboard that connects your Google Ads and Google Business straight into ServiceM8, so every lead is matched to the job it became, and every dollar of spend is tied to real revenue. No more "how did it go this week" with nobody able to answer.

Your Gen Z Trade Group dashboard. Google Ads spend is your real account data; ServiceM8 leads, revenue and suburbs shown with representative figures until we connect your account.

See exactly where your work is coming from.

Every job plotted by postcode across Melbourne's west, sized by volume and coloured by status. At a glance you see where the demand is, where you are winning, and which suburbs are worth pushing harder. It is the map behind the marketing.

Lead Heat Map, shown with representative western-Melbourne electrical jobs. Amber = quote, blue = work order, green = completed, red = lost.

Never wonder "where did that call come from" again.

You told Steven you get thousands of calls and cannot place them. This is how we place them. Every inbound call is recorded, transcribed, and matched to the exact ad, keyword or page that drove it, then tied to the job and dollar value in ServiceM8. Miss a call and an instant callback text goes out, so a lead never goes cold.

Phone Leads with call recording, shown with representative data. Caller numbers are masked here; in your live dashboard your team sees the full detail.

From ad click to money in the bank.

This is the view your current agency cannot give you: every dollar of spend followed all the way through to real revenue in ServiceM8, so you can see exactly which campaigns make money. Spend $2,415 on EV Chargers, get $18,600 back. That is a decision you can actually make.

Attribution, ad spend traced through to won revenue, shown with representative data.

Same spend, a completely different picture.

Google Ads first, measured properly, then scale.

You want more of the higher-value, faster-paying private work, the mums-and-dads jobs that pay on completion, not the real estate accounts sitting at 60 days. The way to get there is to measure what actually books revenue, then put your money where it converts. EV Chargers, switchboard upgrades and general electrical are already your strongest demand, so we start with Google Ads, prove the numbers, then add the levers that widen the funnel.

1. Week 1 to 2 · Fix the measurement and stand up the dashboard

   Rebuild conversion tracking down to real leads only, connect Google Ads and Google Business into ServiceM8, and switch on your dashboard with call tracking. From day one you can see where every lead comes from.

2. Week 2 to 4 · Rebuild the campaigns, lean

   Collapse the over-built 259 ad groups into a tight, high-intent structure, split EV Chargers into their own campaign, cut the wasted terms and out-of-area postcodes, tighten location targeting to your service area, and start winning back the 67% of searches you currently miss. Around week two to three we switch on Meta retargeting, gently following up everyone who visited your site.

3. Month 2 onward · Optimise and prove the numbers

   Weekly management, watching cost per real job on the dashboard, shifting budget into what converts (EV Chargers is already your winner). SEO and suburb landing pages start compounding, bringing your cost per lead down. Monthly reporting and a working session, so you always know what your money did.

4. When you are ready · Reactivate the database

   You have around 6,500 past customers in ServiceM8, most of them potential landlords. A measured, opt-in email program brings that dormant list back to life, and every job it books is attributed on your dashboard. We crawl before we run, and only add a lever once the last one is firing.

Three levels, month to month.

A monthly management fee, no lock-in contract. Your ad spend is separate and stays entirely yours, paid straight to Google. Your dashboard, call tracking, ServiceM8 connection and full tracking setup are included at every level. We would recommend Google Ads + SEO, it pays for itself as your organic rankings climb and your cost per lead comes down.

Who does the work.

A Melbourne team you can pick up the phone to, the same people already looking after Tyler at Modern Plumbing Group.